A couple of weekends ago I threw a tea party at New Leaf Market where I run a demo program. We have really interesting customers. We’re a community market chain, 99% of our produce is organic, we have grass-fed and humanely-raised meat and poultry, we created the sustainable fish program with the Monterey Bay Aquarium in the 1990s, we donate regularly to programs within our broader community and we do whatever we can to buy local ingredients and make our community stronger and better. Needless to say, most of the people who shop at our store regularly have the same values. And a good sense of humor.