This article deals with a crisis that hit the vanilla industry in 2015 and drove up prices. But even without a crisis, vanilla is expensive. To find out why, read here. To learn about the current crisis and why vanilla is almost unaffordable for some, read on.
In May of 2019, a new market report was released by a European company that has been in the vanilla business for more than 100 years and is known for their honest and reliable industry assessments. The report confirmed that the price for vanilla beans has softened, but has a way to go before it will be in the “affordable” category. At this time, most beans are selling for about $400 a kilo at source. For a sense of how this impacts Europe and the US, by the time the vanilla beans are shipped and airport fees, port fees, agent’s fees, custom fees and storage fees are paid, it can be as much as $100 more a kilo by the time everything is paid by the importer.
In late March I received an e-mail from Simran Sethi requesting an interview regarding the cyclone that struck Madagascar two weeks earlier and how it would impact the already troubled vanilla market. I responded that I would be happy to talk and a date and time were set. What happened next was serendipity. Within a few minutes of our meeting, Simran and I realized we have been traveling the same path with the same concerns and seeking the same outcomes on behalf of those who grow the foods we all love that are becoming endangered in ways that most of the world is unaware.
What is bad about saffron?
Intrinsically nothing. However, as saffron has reigned as queen of the expensive flavors and spices since Medieval times, unscrupulous dealers throughout the centuries have used safflower and other imposters as the real deal. Unfortunately, despite laws to keep our food safe, sleight-of-hand is even happening right here in the US.
Here’s what’s going on:
All saffron sold commercially is now grown in Iran and Afghanistan. Whoa! What about Spain? Times have changed in sleepy La Mancha, where no one tilts with windmills and the region no longer closes down in October for the crocus harvest. Families no longer sit around long tables tweezers-in-hand, plucking the three stigmas from each flower and dropping the purple petals in baskets. Trays of saffron threads no longer rest about the family stove, drying just enough to be packaged then shipped to those who value this coveted flavor in their foods.
Sadly, those days are gone, but Spain still plays a pivotal role in the dispersal of saffron. Spain is where saffron is doctored and passed off as a pure, natural flavor.
For many years saffron has been an important Persian export, perhaps not as valuable as petroleum, but for the culinary world, a necessary delicacy. Sanctions and a changing climate have been very difficult for saffron for quite some time and prices have continued to edge upwards. However, sanctions have been lifted and Iran is again offering premium quality saffron.
Saffron prices have skyrocketed, selling for $1600 a pound or more. Of course, most of us buy a few grams or half an ounce at a time, enough for several meals. At about $4.00 a gram, saffron is actually an affordable luxury.
Because Spain has been known for centuries as the only place to buy saffron, it is shipped from Iran to Spain for repackaging, then exported as Spanish saffron.
While this is not true of all saffron emerging from Spain, a significant portion is processed to remove the volatile oils and colorants, then sold to Japan as a coveted dye. The threads are left with little flavor and their color is largely gone. Red dyes banned in much of Europe and in the United States are applied to the threads, then dried, packaged in decorative Spanish tins, and sent to big box stores, supermarkets and other destinations, including specialty stores, where they are sold. There is no way to check the saffron in the tins until after it is purchased. The price may be significantly lower, but what you’re purchasing is not what you had in mind.
US customs is aware of what is going on, but allows it through unchallenged. As it can cost up to $40,000 for a full lab report, it’s easier to look the other way rather than inspect each shipment that arrives in our ports.
If you have bought saffron recently, check it carefully. Smell the threads. The odor should be clean and pungent. Tainted saffron that I smelled had only a faint saffron aroma. The threads themselves were dull and mottled, not vibrant with a red and yellow hue.
If you love saffron, don’t take the risk of being duped. Purchase quality saffron, then store it in a cool, dark cupboard, where it will last for years.
We are now selling very
Have you noticed that the cost of cookies, cakes and ice creams have been creeping up? Most desserts use vanilla, and vanilla prices have skyrocketed since 2014. Could that be it? Absolutely! And why is vanilla so expensive now? The answer may surprise you. Read on.
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